STARTUPS & BUSINESS BUILDING

Apr 9

Become a PREMIUM BRAND and Never Compete on Price.

A commodified service or product is one that can ONLY compete on price, and competition will eventually drive the business’s revenue towards one-direction—down. Generally, almost every business faces the threat of becoming a commodity on a daily basis. Premiumisation is the practice of establishing quality and uniqueness for a particular brand or business and in the process creating a premium product […]